Once your dough has doubled, turn the dough out on a generously floured surface (if you have a nonstick pastry mat like a silpat, this is your moment to use it!).
Flour the surface of the dough and the rolling pin, and roll the dough out to a large rectangle. The larger the rectangle, the tighter your spirals will be. I like to roll it out to at least a 24×16 rectangle. The bigger your rectangle, the tighter your spirals will be!
Spread the filling out evenly over the dough using a rubber or offset spatula, making sure to cover to the edges.
Roll the dough as tightly as you can from the wider end. Start off really slowly and work your way across the dough so you can keep your spirals tight.
Then cut into 12 equal size piece and place in a 9x13 baking dish that has been sprayed with cooking spray or greased with butter.
Cover and allow the rolls to proof again in a warm spot in your kitchen for about 30 minutes to an hour. Don't be worried if they don't fully double in size, but they should be noticeably larger than when you first covered them. They will grow more in the oven, I promise!
While the rolls are proofing, preheat the oven to 375F.
Once the rolls are larger and finished proofing, you will cover them with the cream/oat milk/butter. This will make them moist and gooey! If using heavy cream or oat milk, warm the milk in the microwave so its warm to the touch (not hot, just warm). Drizzle the milk over the buns and allow the rest of the milk to coat the bottom of the baking dish. If using butter, warm the butter until it's spreadable and cover the tops of the buns with the butter.
Then bake the buns in the oven for 20-25 minutes, or until lightly golden brown on top and cooked through. You can also test that the buns by inserting a digital thermometer into the dough of an interior roll - the temperature should be about 188F.